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In 2021, content marketing is one of the primary ways for B2B companies to generate demand, convert leads, and increase sales. Because the B2B sales cycle is personalized and complex, you need specific forms of customized content for each phase of the customer journey.
Sales departments need to take a leap with their digital toolkits to connect with today's buyer. Here's a radically new option.
A guide for how to understand your total costs of ownership for your websites and how to lower your operational costs.
Check out these insights from Brandcast's CMO on top digital marketing trends.